Durham University
When the prestigious Durham University was in need of a kit supplier, we were incredibly keen to partner with such a historic institution and extend our education sector portfolio.
After a brief transition period in which we quickly stepped in to service the university’s immediate needs, it was clear that this was a perfect match and a long-term agreement was signed to kit them out in Castore sportswear.
The partnership isn’t without its demands. Durham has a reputation for not only educational, but sporting excellence as a top 3 BUCS university. High performance teams require high performance sportswear and high performance service.
For many of the larger teams, we offer a “made to order” service. This provides the university’s top clubs with bespoke garments, made to their exact design specifications. For the sports with smaller memberships and order quantities, we stock a premium playing jersey that covers all bases and is available on a rapid turnaround. Plus, quality sportswear is stocked and provided for all staff members.
We also maintain a strong presence on campus, ensuring that students are aware of all of the products and services available. We strive to get as many people donning Durham University sportswear as possible. This is done with physical advertising, student brand ambassadors and attending events whenever possible.
All students have access to the custom built Durham University Online Store ecommerce platform, where they can purchase personalised stash from ever evolving ranges. This provides students with the opportunity to place individual orders and allows them to top up their stash all year round, without having to wait for their club to place a large bulk order.
It’s also incredibly important to us to maintain open communication channels with staff in order to quickly identify and fulfil product gaps and provide support in any way possible.
Castore’s profile as a premium sportswear manufacturer aligns perfectly with a university of Durham’s standing. The brand’s wide product range, MTO capabilities, innovation and desire to build a presence within the sector meant that it was a true “no brainer”.
It’s a partnership that always keeps us on our toes. With a busy sporting schedule, it’s important that we keep on top of what’s going on. We plan and communicate ordering windows as comprehensively as possible, to ensure that everyone has the right kit, in the right place, at the right time.
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